GLOSSARY OF TERMS

Full Colour: The standard printing process using four primary ink colours (Cyan, Magenta, Yellow and Black) allowing colours to be reproduced cost effectively.

Spot Colour: Individually mixed inks usually to a colour system (called Pantone) allowing a very accurate way to specify colour and giving the punchiest results. Mostly used for stationery, as it is a more expensive process.

GSM: A weight measurement used to describe paper bulk (an abbreviation for Grammes per Square Meter) it also indicates the thickness of a paper stock.

Silk Art:: A quality white ultra fine paper and card with a very smooth, velvety surface

Lamination: A transparent plastic film in either Matt or Gloss finishes, that seals and protects giving a luxurious sheen to printed matter. Similar to sticky back plastic, but more professionally applied!

Direct Mail Merge: Merging a mailer template with contact details in order to personalise a mailer.